SUSTAINABILITY INITIATIVE
The ECHO Initiative at CIOVITA is driven by the belief that every action has a reaction. Much like a soundwave reverberates off a mountainside, the steps we take in our business create ripples that extend across the cycling industry and beyond. Even the smallest actions today can lead to significant impacts tomorrow. ECHO is an ongoing commitment to making CIOVITA more sustainable in every facet of our business.
At CIOVITA, we are committed to reducing our environmental impact through conscious and responsible practices. Explore the key areas of our sustainability journey below, each focusing on creating a positive impact for our planet, people, and communities.
PLANET
Our commitment to sustainability begins with environmental protection. We strive to minimise our ecological footprint through responsible production methods that not only serve the cycling industry, but safeguard the planet for future generations. Every element of our materials and production processes are thoughtfully designed with environmental considerations as a priority.
Returns to the earth
BIODEGRADABLE PACKAGING
Our packaging is industrially compostable with TUV certification. We also offer reduced packaging shipping options.
Products created from
UPCYCLED INNER TUBES
Prevent landfills from accumulating old tubes by transforming them into new products reducing waste and giving new life to discarded materials.
Have you purchased an inner tube product yet?
A cleaner printing process
ECO-FRIENDLY INKS
We use water-based, non-toxic inks in our printing processes, minimising harmful chemical usage and reducing water waste during production.
Prioritising eco-friendly materials
RECYCLED & NATURAL FABRICS
For the past five years, we’ve been integrating recycled fabrics across our range, continually expanding to offer more products with eco-conscious materials, including recycled Lyocell and natural Merino-blend fibers. These fabrics help us reduce our environmental footprint while enhancing quality and performance.
Did you know that 65% of our Supremo and Apex Bibs are made of ocean plastic waste?
PEOPLE
We understand that true sustainability is about more than just the environment—it's about people. Changing lives and supporting communities are at the heart of our efforts. Through meaningful partnerships, ethical practices, and giving back, we are committed to creating positive change for individuals and families. Every step we take toward sustainability is a step toward improving the lives of people, ensuring that our impact is felt beyond cycling and extends into the communities we touch.
We proudly partner with numerous charitable organisations, championing initiatives that advance equality, improve healthcare access, and empower communities.
Through our support of initiatives like DSV Shift Academy, Velokhaya and The Cycle Lab Schools Series, we're investing in keeping a healthy cycling culture alive for generations to come!
With 70% of our workforce made up of women, we’re committed to advancing gender equality, supporting women’s empowerment, and fostering an inclusive workplace for all.
The #SHEOVITA initiative champions women riders, strengthening the women’s cycling community through dedicated rides, events, and opportunities to encourage more women to embrace cycling.
PROGRESS
Sustainability also means supporting the long-term economic health of our communities and ensuring growth that benefits everyone involved. At CIOVITA, we focus on creating a positive economic impact by supporting local businesses, responsibly sourcing materials, and investing in sustainable innovations that will shape the future of cycling.
Repair damaged kit before replacing
CRASH REPAIR & REPLACEMENT
Our crash repair & replacement program extends the life cycle of your kit by offering creative repairs to your damaged kit which helps reduce textile waste in landfills. In instances where the damage is irreparable we offer discounted like for like replacements.
Helping Communities
WHALE PROJECT
Repurposing fabric off-cuts into handcrafted whales, supporting sustainability and providing ongoing economic benefits to the Botrivier community.
Building our community
IN-HOUSE PRODUCTION
Providing job opportunities and skills development to local communities.