INSPIRED TO RIDE
OUR STORY
Just ride. Ride on the tar, the gravel, the mountain trails. Ride in the driving rain, and the burning sun. Ride to escape or ride to connect. Ride when it's all you can think about, and ride when it's the last thing you feel like. Ride when your legs scream “enough!” Ride when your heart calls out for more. Ride for the climbs, as much as the descents. Ride because it’s what you love to do. Always be inspired to ride.
ALWAYS MOVING
IT'S IN OUR NAME
CIOVITA means “Life in Motion” and this mantra defines our approach to a sport that is always pushing itself to go faster and further.
To stop moving is to fall behind. At the heart of our philosophy is a drive to push the boundaries - to innovate. To make those countless incremental improvements in the search of perfection.
We’re always learning; always testing; always enhancing; always on the move. It’s right there in our name.
FROM WOODSTOCK TO THE WORLD
What started as a dream to bring the quality and innovation we were seeing in European Cyclewear into the South African market, has evolved and grown into a multinational organization operating on 5 continents.
While our name still reflects these European aspirations, the kit we produce stands shoulder to shoulder with the very best the cycling world has to offer. Now more than ever our mission is to bring our vision of what cycling kit can and should be to the world.
INTERNATIONALLY ACCLAIMED
PRECISION ENGINEERED
STATE OF THE ART MANUFACTURING
R&D. Design. Manufacture. Testing. Every step of the production process is conducted at our state-of-the-art facilities in Cape Town. Owning every aspect of the kit’s journey from the initial sketch to the final stitch, is the only way we can guarantee that our apparel lives up to the standards we set for ourselves.
All our kit is tested by our team of athletes as they compete on the global stage and each product is continuously refined to deliver the best riding experience.
IN THE TOUGHEST COMPETITIONS
From the Swiss Alps to the Gold Coast of Australia our role as official apparel partner to myriad events means that our kit is race tested in the most competitive environment to ensure that it performs when it matters most.
We are proud to be the Official Apparel Partner to the Epic Series and it its flagship event, the Absa Cape Epic; the iconic Cape Town Cycle Tour – the world’s largest single stage timed road cycle race; and the World Triathlon Championships – held in Abu Dhabi, to name a few.
The new developments and innovations found in the kit we create for these events informs our own range of apparel and ensures that it represents the leading edge in kit design and innovation.
RACE TESTED
Proud Partner to these events
THE GOLDEN THREADS
"No" is not an option. If a product doesn't exist, we design it. If a system doesn't work, we create it. If a process is inefficient, we perfect it. CIOVITA is built on this drive to innovate - to sometimes pick the difficult route, because it is the right one.
Making a piece of kit is a multi-faceted undertaking involving many people and skillsets. The conceptualisation of the design. The creation of patterns. The selection of fabrics. The design and application of prints. The precise cutting. The machinists, who pull everything together. The testing. Still testing. A little more testing. The honesty to sometimes pull it all apart and start again, because it wasn't quite what we wanted.
And behind all of this are the people. Highly skilled. Innovative. Disciplined. The ones who make this all possible. The golden threads that run through CIOVITA.